Patrin Watanatada
Director
“My top five levers for a more sustainable world: Collaboration. Innovation. Psychology. Transparency. Valuation.”
Based in London, Patrin divides her focus between consulting, research and advancing SustainAbility’s culture of innovation and collaboration through organizational learning and cultivating a strong network. She works in the areas of sustainability strategy, reporting and metrics development, brands and consumer engagement, sourcing and supply, social investment, and innovation. She is currently launching Signed, Sealed… Delivered?, a project exploring eco-labels, their impact on trust and behavior change across global value chains, and emerging alternatives, including the role that brands can play. Past and current clients include ALDI, Barclays, Bayer, Cisco, Kellogg’s Europe, Johnson & Johnson UK, Mars, Nestlé, Penguin Books, Shell, Starbucks and Timberland.
Prior to joining SustainAbility, Patrin was a strategy consultant with Oliver Wyman’s financial services practice in New York and assistant to the CEO of a family-founded rice husk-to-electricity start-up in Bangkok, which later became the first project in Thailand to sell carbon emissions reductions under the Kyoto Protocol.
- Education
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- – University College London, BA Philosophy & Linguistics
– The Fletcher School, Tufts University, MA International Business & Trade Relations
- – University College London, BA Philosophy & Linguistics
- Personal Interests
- Nonfiction, singing, design, food, people
- Languages
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- English
Conversational French and Thai
- English
Patrin on the web
Recent Thinking
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Three Thoughts on Apple and Insanely Great Brand Leadership
Patrin Watanatada offers three thoughts for Apple on brand leadership into the 21st century.
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Trust Marks 2.0
What must the next generation of 'trust marks' look like? Early insights are emerging from our resea…
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Trust, Influence and Global Value Chains: What's Next for Certifications and Labels?
Will certifications and labels drive the shift to sustainable consumption?
Patrin Watanatada
- Mohammed Al-Shawaf
- Alicia Ayars
- Frances Buckingham
- Aparna Chandrashekaran
- Marion Chivot
- Kyra Choucroun-Phillips
- Lindsay Clinton
- John Elkington
- Jeff Erikson
- Chris Guenther
- Julia Harrison
- Elliot Jackson
- Geoff Kendall
- Geoff Lye
- Mark Lee
- Heather Mak
- Helen Marsland
- Nadine Mendelbaum
- Michael Sadowski
- John Schaetzl
- Elvira Thissen
- Shankar Venkateswaran
- Patrin Watanatada
- Kyle Whitaker
- Peter Zollinger

