Workshop Series: Branding for Sustainability

08 Sep 2008 – Event

Previous Events:
New York, October 20, 2008
San Francisco, September 17, 2008
Austin, September 22, 2008

Leading brand strategists know that consumers rather than companies actually own the world’s largest brands. As consumers today clamor for greater transparency around the environmental and social implications of the products they are purchasing, sustainability has become a cause célèbre in the world of branding. But what, really, is the relationship between brand power and value and sustainability?

Organized by BBMG, SustainAbility and Ode Magazine, this workshop series explored the increasing intersection of branding and sustainability, and crucially, how effective branding can drive greater reach and impact of corporate sustainability initiatives.

BBMG and SustainAbility, along with executives from Gap Inc. (September 17 in San Francisco), Whole Foods (September 22 in Austin) and EILEEN FISHER (October 20 in New York City), participated in panel discussions, moderated by Ode founder and editor Jurriaan Kamp, on emerging trends, opportunities and best practices for integrating sustainability and brand strategies.

The panelists then led breakout sessions for participants to share related experiences, insights and opportunities, and to explore next steps for advancing integrated branding and sustainability practices.

Participants from SustainAbility includes Chris Guenther (San Francisco), Michael Sadowski (Austin and New York) and Mark Lee (New York).

More information at:
www.brandingforsustainability.com