Five Principles for Sustainable Brands
Relevant, Responsive, Reliable, Resilient and Transformative
Brand is the embodiment of an organization – all the symbols, experiences and associations connected to it. It’s what we feel about a product or service, why we trust it. And when it delivers on both aspiration and function, it’s near unstoppable. But does all this power do good from a sustainability perspective? We are interested in brand as a lever, feeling the potential for positive change is too enormous to ignore.
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