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It’s hard to think about brand leadership without thinking about Apple, now neck-and-neck with ExxonMobil as the world’s biggest company by market cap.
Last week, Apple was top of mind for many of us, with two major pieces of reporting: the UK release of Adam Lashinsky’s book, Inside Apple, which describes in part-admiring, part-unmerciful detail Apple’s tough organizational culture, and the New York Times’s excellent investigation into conditions in Apple’s supplier factories in China.
This last piece spurred CEO Tim Cook …
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I did not think about it before sitting down this evening (January 16, 2012), but to write about leadership on Martin Luther King, Jr. Day is to feel one’s own limitations.
I am Canadian, and as such I am obliged to reflexively protest how different I am from the American cousins among whom I have chosen to live (and marry). But with King there is no protest. He is a sterling example of the inspiration the USA has periodically offered the world …
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Sustainability labels should focus more on actual company performance
When we talk about the “eco-label model” we’re really talking about a combination of three things.
First, standards – a set of requirements, usually taking a consensus-based approach. Second, certifications – providing assurance of conformity against this standard. And, third, the eco-labels themselves – on-pack marks that indicate conformance with the standard.
This model came into being over…